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About The New Mexico Safe Promise

NM Safe Promise was developed in response to the coronavirus and in conjunction with the safe reopening of businesses throughout the state of New Mexico, through practices aligned with State Department of Health Ordinances and Centers for Disease Control (CDC) guidelines.

Championed by the New Mexico Hospitality Association (NMHA) and led by the hospitality and tourism industry, the NM Safe Promise campaign encourages all New Mexicans to individually “make the promise” to follow COVID-Safe Practices and proudly share their commitment with others.


» Inspire individuals to commit to the new social contract during this COVID-positive time

» Unify the entire State of New Mexico through the protection of the health of our communities, residents, and visitors

» Build consumer confidence to restore our economy

About NMHA

New Mexico Hospitality Association is a nonprofit (501c6) that is focused on serving its members and all segments of the hospitality industry. The association delivers decades of combined experience to lead public policy and workforce development strategy for a more prosperous economy. The association represents member interests at the state and national level, cultivates professional development, and targets opportunity to incubate and foster long-term job and wealth creation statewide.

The association’s members are true investors and play a crucial role in growing tourism and New Mexico’s economy.

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